Turning Seventy. Marking My Generation with Our Greatest Hits. Twenty years ago, when I was turning fifty, I sent out an e-mail to friends and family that took on a life of its own. I asked them to submit their fifty greatest song hits choices from the last fifty years, and I made a three-disc CD set for all of them of the Last Fifty Years Greatest Hits. Okay, I got to choose who was in it in the end, and the process wasn’t democratic at all, but it was fun for everyone. And what happened next was my first viral experience. People talked about it at work and with their friends, and the next thing I knew, I was getting e-mails from strangers with their choices. More than 300 people weighed in. “Stairway To Heaven” was far and away the favorite for the greatest song, and while I felt disloyal to my love, Barry Manilow, I chose “A Whiter Shade of Pale” as the number one song from the half a century. (It was after all my birthday, my CDs, and my choice in the end.)
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